The Imperity Blonderator Ultra Premium Bleaching Powder Plex & Keratin is a bleaching powder that makes the hair up to 10 shades lighter. The bleaching powder combines the excellent bleaching effect with effective protection. The bleaching powder is rich in vegetable keratin, which ensures that the hair remains healthy. In addition, the hair gets a beautiful shine and the hair is nourished. The Imperity Blonderator Ultra Premium Bleaching Powder Plex & Keratin contains the plex formula: This gives the hair a protective effect against chemical products that damage the hair. The result is silky soft hair and a beautiful shine. The vegetable keratin contains hydrolysed proteins from wheat, corn and soybeans. These proteins can penetrate the outer layer called the cuticle. This allows the proteins to protect the hair and help repair broken and split ends. This improves the strength and elasticity of the hair.